Backup Behavior Among Early Adopters Remains Wanting
New research from The Diffusion Group finds that less than half of broadband network owners & intenders back up their home data more than a couple times per year. Landmark study defines consumer & small business storage behavior and identifies emerging trends and opportunities.
Dallas, TX (PRWEB via PR Web Direct)
August 16, 2005 -- Approximately 54% of US broadband households who either own
or are likely to purchase a home network report backing up their home data files
less than "a couple times per year." According to TDG's latest report, "The DNA of
the Digital Home: Trends in Digital Home Storage," 20% of these early
adopters back up their home data at least once per week. Approximately 16% of
this consumer segment reported never having backed up their home
data.
"Given how rapidly home data is accumulating, it is surprising that
even among the early adopter consumer segment we are still witnessing such poor
backup habits," said Tom Coughlin, consulting analyst with The Diffusion Group.
"According to TDG's estimates, the amount of digital data generated in the home
will grow from about 322 GB per home in 2005 to 1,933 GB in 2010. Consumers must
become better acquainted with the options they have for backing up their
important data, and vendors must focus on producing storage equipment that is
easy to use and fits into the normal cycle of daily PC and CE usage. Only then
will consumers become more adept at backing up their important data files, be
they documents or multimedia files."
Among those network owners and
intenders that backup their data (even infrequently):
* 61% report burning
content to CDs;
* 27% burn content to DVDs;
* 33% copy content to an
external hard disc drive (HDD);
* 9% copy to a server;
* 6% backup using
an online storage service; and
* 8% backup their data using network-attached
storage (NAS).
TDG's new report, "The DNA of
the Digital Home: Trends in Digital Home Storage," provides an examination
of the general storage trends in the digital home, as well as a detailed
analysis of the drivers and constraints that will determine consumer demand for
network-attached storage units. The report includes an analysis of disc drive
and storage product trends and the leading companies driving innovation in
digital home storage. Forecasts include worldwide home networking and connected
devices; HDD demand by unit shipment and market share; HDDs for consumer
applications; HDDs for both fixed and mobile applications; HDD form factor
projections; external disc drive devices; single and multiple NAS average sales
prices; and projected unit and revenue for NAS units through 2010.
About
The Diffusion Group (TDG Research)
The Diffusion Group is a consumer
technology research and strategic marketing firm focused on the connected
consumer and new media. Our mission is simple: to provide timely, actionable
intelligence designed to best position new consumer technologies for rapid
diffusion. TDG is committed to providing market research and strategic
consulting services based on conservative, real-world analysis and market
forecasts grounded in consumer research. For more information about The
Diffusion Group, visit our website at www.tdgresearch.com.
Contact:
Andy Tarczon
e-mail protected from spam bots
214-677-9723
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Source : http://www.prweb.com/releases/2005/8/prweb273575.htm