Consumer Electronics to Drive Adoption of Networked Digital Home Storage
New report from the diffusion group suggest that data generated by widespread use of digital consumer electronics will drive purchase of non-pc shared storage resources.
Dallas, TX (PRWEB via PR Web Direct)
August 10, 2005 -- A new report from The Diffusion Group, a leading digital
consumer and new media research consultancy, finds that as widespread use of
digital consumer electronics continues to accelerate, consumers will
increasingly look to non-PC storage solutions to house and protect the personal
content created by these devices. According to TDG’s latest report, The DNA of
the Digital Home: Trends in Digital Home Storage, the amount of personal content
or home reference data generated by the use of consumer electronic devices will
grow from about 322 GB per home in 2005 to 1,933 GB in 2010.
“Today’s
digital home environment primarily supports multi-PC activities such as sharing
an Internet connection or peripherals such as printers and scanners, activities
that do not necessarily create large amounts of digital data for storage,” said
Tom Coughlin, contributing analyst with The Diffusion Group. “However,
tomorrow’s digital home will support a variety of multimedia sharing activities,
such as the use of portable digital music players, digital still and video
cameras, and even DVRs and digital A/V players.”
“As this environment
evolves, consumers will need a secure, non-PC-based platform on which to store
the vast amounts of personal digital data created by these devices,” Coughlin
continued. “In other words, consumers will look for a single storage platform
that is networked and can share resources with both fixed and mobile PC and CE
devices.”
Ultimately, Coughlin believes that a digital storage system
will emerge in the home, one populated by an array of storage-enabled PC and CE
devices and managed by a single, separate network-attached storage (NAS)
platform. This platform will support not only PC and consumer electronic data
storage and sharing, but will evolve to automatically backup all networked fixed
and mobile devices, as well as enable the storage and transfer of very large
multimedia files. This “home storage utility,” as Coughlin calls it, will
operate transparently to the consumer and automatically provide for all digital
storage needs both in the home and away.
Other key findings of TDG’s new
study include:
* Storage devices networked in the home
today are predominately external single disk drive storage boxes attached
directly to home computers such as external USB interface drives.
* Only 21% of broadband households are familiar with
network-attached storage (NAS), and only 3% currently use a network-attached
storage solution.
* Storage capacity, speed of file
transfer/backup, and price are the most important considerations in determining
which storage solution consumers are likely to purchase.
*
Total NAS home units will exceed 15 million units by 2010, with about 25% being
multiple drive (RAID) storage systems.
TDG’s new report, The DNA of the
Digital Home: Trends in Digital Home Storage, provides an examination of the
general storage trends in the digital home, as well as a detailed analysis of
the drivers and constraints that will determine consumer demand for
network-attached storage units. The report includes an analysis of disc drive
and storage product trends and the leading companies driving innovation in
digital home storage. Forecasts include worldwide home networking and connected
devices; HDD demand by unit shipment and market share; HDDs for consumer
applications; HDDs for both fixed and mobile applications; HDD form factor
projections; external disc drive devices; single and multiple NAS average sales
prices; and projected unit and revenue for NAS units through 2010.
About
The Diffusion Group (TDG Research)
The Diffusion Group is a consumer
technology research and strategic marketing firm focused on the connected
consumer and new media. Our mission is simple: to provide timely, actionable
intelligence designed to best position new consumer technologies for rapid
diffusion. TDG is committed to providing market research and strategic
consulting services based on conservative, real-world analysis and market
forecasts grounded in consumer research. For more information about The
Diffusion Group, visit our website at www.tdgresearch.com.
Contact:
Andy Tarczon
214-677-9723
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Source : http://www.prweb.com/releases/2005/8/prweb271471.htm