NovAtel Inc. Launches New Sub-Branding Program
NovAtel Inc. (NASDAQ:NGPS), a precise positioning technology company, announced today the launch of its NovAtel OnBoard co-operative branding program. Aimed at integrators and dealers, the NovAtel OnBoard logo and word mark will be used to identify end-user products utilizing NovAtel's GPS and augmentation system components. This program is an industry first for a GPS component supplier.
Calgary, Alberta (PRWEB) July 11, 2005 -- NovAtel Inc. (NASDAQ:NGPS), a
precise positioning technology company, announced today the launch of its
NovAtel OnBoard co-operative branding program. Aimed at integrators and dealers,
the NovAtel OnBoard logo and word mark will be used to identify end-user
products utilizing NovAtel's GPS and augmentation system components. This
program is an industry first for a GPS component supplier.
The core
benefit of this program for NovAtel customers is that they can differentiate
their products and take advantage of all of the attributes associated with
NovAtel technology - high performance, accuracy, and reliability. The importance
of this program for NovAtel is that the Company can highlight the key role its
technology plays in many positioning systems around the globe.
According
to Farlin Halsey, VP Marketing for NovAtel, "The NovAtel OnBoard Program is a
core element of NovAtel's worldwide marketing efforts. We have already seen some
early adopters of this program, and are anticipating seeing the NovAtel OnBoard
logo on product packaging, print ads, displays, and corporate web sites of
several of our customers."
For more information on the NovAtel OnBoard
program, see the Company's web site at www.novatel.com.
About NovAtel Inc.
NovAtel
designs, markets and sells high-precision GPS and other positioning components
and sub-systems used in a wide variety of commercial applications principally in
the aviation, geomatics (surveying and mapping), mining, precision agriculture,
marine and defence industries. NovAtel's solutions combine hardware, such as
receivers and antennas, with software to enable its customers to fully integrate
the Company's high-precision GPS technology into their respective products and
systems. The Company is focused on supplying core high-precision positioning
technology to OEMs and system integrators who build systems for various end
market applications. For more information, visit www.novatel.com.
Certain
statements in this news release, including those about the Company's future
plans and intentions, are forward-looking statements. These forward-looking
statements are not based on historical facts but rather on management's current
expectations regarding NovAtel's future business prospects and opportunities.
Wherever possible, words such as "anticipate", "believe", "expect", "may",
"could", "will", "potential", "intend", "estimate", "should", "plan", "predict"
or the negative or other variations of these words, or similar words or phrases,
have been used to identify these forward-looking statements. Forward-looking
statements involve significant known and unknown risks, uncertainties and
assumptions. Many factors could cause actual results, performance or
achievements to differ materially from the results discussed or implied in the
forward-looking statements, including certification and market acceptance of
NovAtel's new products, impact and timing of large orders, pricing pressures in
the market and other competitive factors, maintaining technological leadership,
and other factors described in our Form 20-F and other SEC filings, many of
which are beyond the control of NovAtel. These factors should be considered
carefully and undue reliance should not be placed on the forward-looking
statements. These forward-looking statements are made as of the date of this
news release, and NovAtel assumes no obligation to update or revise them to
reflect new events or circumstances.
Contact: Farlin Halsey (403)
295-4970
Investor Contact: Sonia Ross (403) 295-4532
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Source : http://www.prweb.com/releases/2005/7/prweb257170.htm