Falken Industries Ltd – Clean Plus® Product Group Launches Handyman®, a New Exciting Consumer Product Line for the Do-It-Yourself Market
Falken Industries Ltd - Clean Plus® Product Group today announced the launch of its new Clean Plus® product line; Handyman®. Handyman® is targeted to the Do-It-Yourself enthusiast market.
Paris, France (PRWEB) March 16, 2005 -- This product group initially features
Handyman® Heavy Duty Hand Cleansing Wipes and Handyman® Heavy Duty Pumice Hand
Soap. Both products are of the highest quality and offer high performance
convenience to the consumer. The Handyman® product line is represented by the
mascot handyman that is featured on all packaging and promotional material. The
Handyman® packaging is truly exceptional and will play an important role in the
product group’s expected success.
Handyman® is targeted to be sold in
Do-It-Yourself stores (DIY), marinas, garden centers, hyper markets
etc.
Executive Vice President Helle Madsř stated “we are currently in a
strong position with our Clean Plus® Auto care line for the consumer market but
feel that this line will strengthen the company’s position as a consumer goods
company even further. We believe that we can sell the Handyman® products into
our existing markets as well as opening completely new ones.”
The
primary objective with the Handyman® product line is to meet the needs of any
given domestic “handyman” who needs a product that gets the job done and values
convenience and quality.
The two products currently offered are only the
beginning of the Handyman® product range. Several other exciting products are in
the pipeline.
About Falken Industries LTD:
Falken Industries Ltd. Is a
leading manufacturer of innovative wet wipe products. Its core product group is
the leading Clean Plus® brand of high performance products - www.cleanplus.com through
which it ensures the development and commercialization of specialty cleaning and
maintenance products for consumer and industrial applications.
Through
subsidiaries in St Pierre les ElBeuf, Falken also pursues the development of its
non-competing private label business which contributes materially to economies
of scale in raw materials costs.
Clean Plus® Auto Care® is a recognized
success by both clients and competitors due to its unique market positioning,
high quality, and price advantage.
Distribution is ensured through
Falken’s unique “Super Distribution” concept. Super Distribution Agreements
provide large and successful distributors with a contractual exclusivity for a
given geographic area and market segment.
Currently, the Clean Plus® and
related product lines are sold throughout Europe in approximately 5,000 retail
locations. The products are currently sold in France, Norway, Denmark, Finland,
Sweden, The Netherlands, Austria, Germany, Switzerland, Luxembourg, Belgium,
Cyprus, Italy, Spain, Portugal, Greece, Hungary, South Africa and Turkey. The
Company’s clients include: the largest distribution networks in the automotive
sector, major gasoline station chains, one of the most exclusive retail auto
aftermarket chains in Europe with 260 stores in six European nations; and a
distribution network in the cleaning and health sectors in France. The Company
regularly sells products to government agencies and a large number of national
and multinational firms.
All products are sold in 11 languages and are
manufactured to service the whole of the European market. Consumer products are
manufactured in different editions, i.e., NE Northern European; CE Central
Europe; SE Southern Europe; and the Americas.
The Clean Plus® line of
products is divided into 2 segments, the consumer line and the professional
line.
Disclosure:
This press release includes statements that may
constitute "forward-looking" statements, usually containing the words "believe",
"estimate", "project", "expect" or similar expressions. These statements are
made, to the extent relevant, pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking statements
inherently involve risks and uncertainties that could cause actual results to
differ materially from the forward-looking statements. Factors that would cause
or contribute to such differences include, but are not limited to, acceptance of
the Company's current and future products and services in the marketplace, the
ability of the Company to develop effective new products and receive regulatory
approvals of such products, competitive factors, dependence upon third-party
vendors, and other risks. By making these forward-looking statements, the
Company undertakes no obligation to update these statements for revisions or
changes after the date of this release.
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Source : http://www.prweb.com/releases/2005/3/prweb218103.htm