3PL Executive Forms Logistics Marketing Business
Logistics Marketing Advisors delivers marketing strategy, communications and public relations expertise to transportation and warehousing companies
Torrington, CT (PRWEB) April 26, 2005 -- Jim Bierfeldt has formed Logistics
Marketing Advisors, LLC. The firm specializes in providing marketing and public
relations services to third-party logistics providers and other companies
serving the logistics industry.
Logistics Marketing Advisors helps
logistics services companies drive awareness and market share through a full
menu of marketing and communications services, including market research,
strategic planning, brand positioning, advertising, public relations, web site
strategy and design, and development of brochures, case studies and other sales
support material.
“Growth in the logistics services industry continues
to outpace the general economy,” Bierfeldt said, “but it has become a fragmented
industry with many players chasing the same customers. To break through the
clutter, companies are recognizing the need for smart marketing to help
understand the market, identify profitable niches, and create awareness and
understanding of the company’s unique value among those most likely to purchase
its services.”
A 23-year marketing veteran, Bierfeldt began his
logistics industry career with USCO Logistics in 1996, where he served as
Director of Marketing and Corporate Communications, Vice President of Sales
& Marketing, and Vice President of Marketing. He continued in senior
marketing positions with the company after USCO's 2001 purchase by Kuehne +
Nagel until leaving to begin the new venture. Bierfeldt holds a Masters Degree
in Communications and has been an active member of the Council of Logistics
Management, the International Warehouse Logistics Association and the
Warehousing Education and Research Council.
About Logistics Marketing
Advisors
Logistics Marketing Advisors is a marketing agency that serves
clients in the transportation, warehousing and materials handling businesses.
The company provides a complete package of services, including: strategic
advice, production of marketing communications, development and promotion of web
sites, and management of public relations and advertising campaigns. For further
information, please visit http://www.logisticsmarketing.com/.
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Source : http://www.prweb.com/releases/2005/4/prweb233062.htm