IRON Solutions Launches Advertising Program on World’s Largest Online Equipment Marketplace
IRON Solutions is now offering the opportunity to advertise on its site, providing access to its 400,000 unique monthly visitors from the agriculture & equipment industries.
Fenton, MO (PRWEB) April 26, 2005 -- IRON Solutions, (www.ironsolutions.com) the
largest online equipment marketplace, announces it will offer a wide range of
online advertising opportunities on its IRONSearch.com and IRONClassified.com
web sites.
The two sites receive more than 20 million hits each month,
including 400,000 unique visitors. Considering there are few, if any, other
industry sites with the reach of IRON Solutions (www.ironsolutions.com),
the launch gives online advertisers access to an unprecedented number of
individuals and companies in the agriculture industry.
“Every day, we are
bringing more equipment buyers and sellers together through IRONSearch.com and
IRONClassifieds.com,” says Ed Martin, vice president of marketing & sales
for IRON Solutions (www.ironsolutions.com). “Dealers using our equipment market
intelligence data and process improvement tools increase their efficiency and
effectiveness. The net result is lower costs for everyone involved in each
transaction. As more end users choose the internet as another source of
information, the customers we serve need to provide the information they seek.
Advertising on our sites is just one more cost effective way we can help bring
buyers and sellers together.”
In addition to the sheer volume of hits and
unique visitors, the site’s demographics should also be attractive to
advertisers. Most visitors are married, well educated and computer savvy
individuals that own a small business and their own home. And, more importantly
to advertisers, visitors to the sites make a lot of purchases. In the past 12
months, buyers bought more than 105,000 units listed on IRON Search (www.ironsearch.com), totaling
over $2.6 billion in revenue for online sellers.
“Thousands of
individuals in the agricultural, industrial and power sports industry visit our
sites to shop for equipment every day,” adds Martin. “Our demographics show
these same individuals will likely be interested in specialized clothing, loans,
appliances, insurance, warranties, tires, tools or any number of other lifestyle
items. Brighton Digital has helped us build an advertising platform which keeps
the customers we serve a top priority. This new capability will provide new
options for our customers to reach very large, yet targeted, audiences.”
IRON Solutions (www.ironsolutions.com) also offers the option to target ads to
specific geographic areas and will track and analyze impressions and
click-through rates using its sophisticated ZEDO ad serving system.
To
learn more visit www.ironsolutions.com/media-kit/default.htm or call our office
at 1-877-264-4766.
About IRON Solutions
IRON Solutions (www.ironsolutions.com) is
the leading provider of equipment market intelligence for used agricultural,
industrial, and outdoor power equipment. The organization helps equipment buyers
and sellers agree on the value of any given piece of equipment. Their solutions
include Official Guides to equipment values, IRON Search, IRON Classifieds, IRON
Appraiser, Quote Pro Sales Suite for automating the sales department processes
in equipment dealerships, and more. To learn more about IRON Solutions, their
products or services, please visit the IRON Solutions website at http://www.ironsolutions.com.
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Source : http://www.prweb.com/releases/2005/4/prweb232401.htm